Think of your company brand as a jigsaw puzzle – lots of small individual pieces, which on their own might not look like an important part, but when put together properly, make up the whole picture.
Having a well-established and trusted brand is important for any business to thrive and without it, your company will struggle to stand out amongst the hundreds of competitors fighting for the same customers.
Simply put, consumers buy into you before they buy your products and this blog is designed to help you create and establish a solid brand that potential customers will recognise, know and trust. Here are the 4 corner pieces of the jigsaw to start you off!
Step up your social media
Most of us use social media in our day to day lives, so why can we tell the story of the day-to-day of your business. Facebook has the power to build a community. Twitter lets you publish news and interact with people already talking about your business. Many businesses have built a reputation through witty or funny responses to mentions of their brand – creating a personality and human dynamic to their digital brand.
Getting involved in partnerships with other businesses is extremely important, especially for local-oriented businesses. Partnering can be as simple as sponsoring sports teams or charities. Having your brand name associated with well-known local organisations can do wonders for your own awareness.
This a pro strategy involving showing ads to users who visited your site, but perhaps left before converting. While this might not be the strategy for everyone, it is certain to get your brand in front of eyes and coincidentally, is also a great way to boost your conversion rate!
Interesting and visual way of displaying often large amounts of information or statistics. They are a great tool for brand-building and establishing yourself as an industry leader. Well-made infographics are one of the most popular forms of visual marketing with consumers and often tally up the social shares.
These are just a few of the hundreds of ways you can help boost your brand awareness. Let us know, which ones have you found most effective for your business?