You’ll be hard-pressed to find someone today who doesn’t have some sort of presence on social media. Most businesses have now adopted social media as a marketing method, but sadly many of these accounts live in the neglected, untouched area of the internet. The key, they say, to online success is consistency, and this also counts for social media.
With the social landscape constantly evolving, it can be hard to keep up, so having a strategy in place can help organise your social networks and keep your company involved in the conversation. What a lot of people don’t realize is, how much effort and dedication it can take to execute a well thought out strategy.
If you carry out social media tasks in-house, these thoughts are likely to have crossed your mind at some point.
- ‘We promote our products, what else do we need?’
- ‘We’ll just post when we have time’
- ‘Who still uses Facebook anyway?’
While there is nothing to say that you won’t succeed if you choose to adopt this DIY method of social media management, it is important to understand how best to use social platforms to make it work for you, as well as how social media can benefit your business.
This is where outsourcing comes in…
To help you make up your mind, here are 5 ways that your company could benefit from it.
Time-saving. For SMEs in particular, chances are that you and your team will be swimming in daily tasks to complete and won’t think twice about how to keep your Facebook and Twitter feeds relevant. Contrary to what people may think, implementing and executing a successful social media strategy takes time, which is where outsourcing this service can come in handy. As well as freeing up time to allow you to focus on the operational side of running your business, you save yourself any stress of learning a new skill, safe in the knowledge that your social media accounts are in good hands.
Expertise. As a business on social media, it is not enough to know about your industry. A consistent social media presence requires a well thought out strategy. Put simply, marketing agencies know what they’re doing. From researching content and keywords, to writing posts and analysing engagement, they will be able to identify how best to utilize social media to suit your business. They will also have knowledge about the fast-paced and changing nature of social media, which is central to successfully maintaining an online presence and will be able to alter your strategy to align it with current trends and conversations.
Reliability. Updating your business Twitter feed may fall down the list of priorities as more important things arise, but this could prove damaging to your online presence. Outsourcing your social media management ultimately means that the job will get done. To reach an audience in a fast-paced social world, you need to be constantly switched on and outsourcing to a specialist team or individual will help achieve this. They say that the key to online success is consistency and an agency will make your social media a priority rather than an afterthought.
Content. While it is important to keep your consumers up-to-date with your products and services, a good mix of content is needed to make your social media enjoyable and engaging. As simple as it sounds, the idea of social media is exactly that – to be social. An account manager will understand how to balance your business messages with entertaining content, interactions with followers and joining conversations to help your business be seen and heard. At the end of the day, people want to interact with other people, not walking advertisements!
Cost effective. For SMEs who often can’t afford to hire a full-time social media manager, outsourcing social media management can be a cost-effective solution. Not only do you save on the wages for a new member of staff, but also on training and other related costs. When combined with the points previously mentioned, it may turn out that you actually get more for your money, with the contributions of not just one individual but a whole team of marketing professionals.
If you’re still not convinced, ask yourself these 3 questions:
- ‘Do I really have time to keep my social networks updated?’
- ‘Am I willing to put in the effort to develop a proper strategy?’
- ‘Do I actually understand what, and why to post?’
If you answered no to any one of those, then outsourcing your social media management may be the ideal solution for you.
(PS: we offer outsourced social media management too 😉)