It’s no lie that marketing isn’t a walk in the park and mistakes are often unavoidable. We can sit asking ourselves why our marketing efforts are falling short, why that amazing campaign we had in our heads didn’t work out in practice or why we aren’t getting the results we hoped for after pooling all our resources.
While there is no sure fire way to achieve marketing success, there are some common mistakes that can be easily avoided to make that path to success a bit easier.
- No Plan
Let’s get this cardinal sin out of the way quickly! Having a plan in place is essential to making a success of your marketing efforts. Sporadic marketing will result in burning through resources quickly with little results, and very little knowledge of any results you do get.
Implementing a strategy will help direct your day-to-day activities and guide your approach. Not only this, but a successful marketing plan will help you make the most of your resources to yield the best result possible.
- No Website
In this day and age, you’ll be hard pressed to find a consumer who doesn’t search for your products or services through a search engine before communicating with you directly. By not having a website, you run the risk of losing a potential client to an industry competitor who does.
Although time-consuming to create, a well-built website can also function as a 24/7 marketing and lead generating tool, which can be a priceless asset to your business.
- No USP
Your unique selling point is exactly that – it’s what makes you stand out from the competition. It’s your statement that should be carried through and used in each piece of marketing collateral you produce. In other words, your USP should be thought of as the foundation of your business.
- No Social Media
Unfortunately, there is this stigma around Social Media that it serves no purpose from a business point of view. On the contrary, building up a presence online can build your brand awareness, establish you as an expert in your field and is a good way of generating new opportunities.
This is more of a long-term strategy and can take time to see results so be patient with it!
- Wrong Audience
It might go without saying but marketing your business is nothing without an audience to market to. If you don’t know or understand your audience, it is likely your message will be lost in translation. It is crucial to align your marketing channel with an audience that connects with your products and services.
The best case scenario is that you are marketing to an audience that can be converted into consumers and finding this sweet spot requires a lot of prior research.
As we’ve mentioned, mistakes happen to us all and even if you’ve fallen into these traps, they can be easily rectified. While finding and implementing solutions to the things we’ve talked about might be time-consuming, it will pay off in the long run and make your journey to marketing success much smoother.