Spring is coming around quickly which means it’s the perfect time for a Spring clean. As they say, a tidy home means a tidy mind and the same goes for your business – in particular, your business online. Would expect a friend to keep coming to your house if it was never cleaned? So, why would a consumer visit your messy and outdated website and online profiles?
It can be daunting to know where to start, so here’s 4 things that you should definitely have on your to-do list and some easy ways to kick start that Spring Clean.
Clean up Social Media
Unused or outdated social media profiles can often be more detrimental to a business that it can benefit them. Using these tips as a starting point can help refresh your social platforms and increase your chances of getting some new engagement.
- Despite the danger it may pose to your follower count, unfollow any inactive or irrelevant accounts, unless they engage more with your content.
- Only keep social profiles that you use or are needed. Inactive profiles can make you look inconsistent.
- Follow new relevant people and industry professionals to introduce your business to some fresh faces.
Freshen up your website
As your 24/7 lead generator, your website could be your business’s biggest asset. keeping your site up-to-date is vital, as it has quickly become one of the first pieces of marketing that a prospective customer will look at when researching your business. If you’re unsure whether your website could benefit from an update, think about these 3 things:
- Is it mobile friendly?
- Does the look-and-feel reflect your brand?
- Is it generating leads?
If you answered no to any of these points, then you could rethink the design and usability of your website.
Review SEO techniques
SEO is the biggest driver of traffic for many websites, so putting an emphasis on optimising your site should be top of your to-do list. A good SEO review should look at improving a users’ experience by identifying and resolving any issues, such as broken links. To maintain good SEO, it is a good idea to review it every quarter to keep on top of any new or recurring problems. Here are 3 simple ways to get started:
- Search Google and review where you sit in the results
- Review your keywords and phrases
- Create meta tags and descriptions
Develop your branding
Spring is a time for new starts, so if you’ve been stuck in a rut since your Christmas branding makeover, it’s the perfect time to re-establish your identity. Think of these simple things:
- Do you have a colour theme?
- Do you have a logo?
- Do you have a font you like?
Once these things are established, keep your branding consistent across all channels.
Just like a home, your business’s online presence needs regular maintenance and decluttering to continue performing correctly. A dusty digital presence can create the impression that your business may be outdated – which is the last thing any brand wants or needs.
Take the time over the next month or two to check off the items on this list and watch your marketing become stronger and more effective.