Services: Design, Print, Marketing, Managed Services, Websites
Project: Stratus Technologies are a North East based communicates and hosting wholesale provider. They specialise in a wide range of communications solutions such as VoIP, cloud computing and internet connectivity and supply purely to the IT market.
Pink Penguin deliver a number of solutions to Stratus and are another client whereby we act as an extension of their business as an outsourced marketing department.
At the time it was a new start up and a blank canvas in terms of what the company already had. The initial brief was to create a visual identity for the brand, which included logo, business stationery, website and advert.
Once the branding was in place, Stratus asked Pink Penguin to deliver marketing and lead generation services for an initial 12 month period. This was done with the intention of supporting the business through the first few months of launch with the objectives of this to create brand awareness, attract partners and build a pipeline for the company.
The only thing Pink Penguin had to go with for the branding was the company name. Stratus is a type of cloud and initially we explored how to use clouds to make a clean and organic visual piece for the brand, whilst the use of blue was an obvious choice. The logo matched the client brief of simplistic, clean and have an association with products on offer from the business.
With the lead generation services, Pink Penguin set in place a month-by-month plan in what to achieve. Objectives were laid out by Stratus Technologies for the 12 months and allowed us to break it down monthly. Our services as part of this included outbound calling, e-marketing, newsletter, blog writing and social media.
At the end of the first 12 months of the agreement, Pink Penguin have provided Stratus with nearly 100 leads with orders to the value of £120,000 from these leads. The return on investment for Stratus is nearly a staggering 1,300%.
“I am delighted with the work carried out by Pink Penguin and their efforts over the initial 6 month contract and additional period after has helped our business to where it is now. We are finalising our plans to extend these services for the long term. I would have no hesitation recommending Pink Penguin to any other business out there”
– Gavin Scotchbrook, Director