Services: Design, Print, Marketing, Managed Services, Websites
Project: Total Contracting Services (TCS) are a North East based multi discipline integrated service provider. They specialise in technology cabling solutions and are ran by a team of industry professionals with many years of experience.
Pink Penguin have been appointed to carry out a wide range of services to TCS, first working with the firm before their official launch, right up to the present day.
The first project was to create a branding piece. TCS owners had some ideas and a brief was given to the Pink Penguin team to create a visual identity that accentuated on the products they provide. This included work on a logo, business stationery, website and a brochure.
With a full branding piece in place and subsequent marketing materials, Pink Penguin were tasked delivering ongoing marketing and lead generation services through the company’s launch and initial growth period. The objectives within this were to give the brand a presence on a regional platform and help to create a sales pipeline for the company – specific numeric targets were given and agreed between both parties.
Pink Penguin created a 12 month marketing and lead generation strategy for TCS, which involved activities carried out by both firms. Activities within this included e-marketing, newsletter, social media, outbound calling and events and exhibitions.
In mid-2017, TCS notified of their intention to continue using Pink Penguin moving into the next 12 months due to the success of supporting the brand with a wide range of their marketing projects during the company launch.
“Pink Penguin have proved a valuable asset to TCS during the company launch and initial growth. Their knowledge and support around particular areas of marketing enabled us to achieve a lot of the objectives and targets we set out during our first 12 months and helped put is in a fantastic position moving forward”
– Shaun Jones, Director